BRAND MANAGEMENT IN MARKETING

Deskripsi

Pelatihan Brand Management in Marketing adalah kegiatan yang dijalankan untuk memperkenalkan peserta pada konsep dan praktik terkini dalam manajemen merek (brand management) dalam konteks pemasaran.

Manajemen merek dalam pemasaran adalah elemen penting dalam kesuksesan bisnis. Merek yang kuat dapat memberikan keunggulan kompetitif, membangun kepercayaan konsumen, dan meningkatkan kesetiaan pelanggan.

Pelatihan Brand Management in Marketing ini membekali peserta dengan pemahaman dan keterampilan yang diperlukan untuk mengelola merek dengan efektif, karena dengan pemahaman yang kuat tentang konsep merek, identitas merek yang kuat, dan strategi merek yang tepat, perusahaan dapat membangun merek yang kuat dan menghasilkan hasil yang lebih baik dalam pemasaran.

Materi Pelatihan Brand Management in Marketing

Introduction to marketing and brand management
The brand management process
Element of brand loyalty
Steps to helps brands connect emotionally to their customers
Evaluate advertising campaigns and develop a successful direct marketing campaign
Develop a strong brand marketing plan
Conducting brand audit and brand equity
Measurement of the asset value of a brand
Managing brand using point of sale data in managing brands
Qualitative and quantitative brand research methodologies and approaches

Note (materi pelatihan bisa ditambah atau dikurangi disesuaikan dengan gap kompetensi yang diharapkan oleh client)

Pelatihan Serupa : Pelatihan Designing Marketing Battleground

Tujuan Pelatihan Brand Management in Marketing

Pelatihan ini bertujuan untuk meningkatkan pengetahuan peserta mengenai konsep dan implementasi brand management, cara mendesain brand yang sukses, cara mengaudit dan mengevaluasi brand, cara melakukan perencanaan media untuk brand equity, dan juga cara melakukan perencanaan promosi untuk brand development.

Jadwal dan Tempat Pelatihan

Bulan	Minggu I Bandung	Minggu II Jakarta	Minggu III Bandung	Minggu IV Yogyakarta
Januari	6-8	13-15	20-22	27-29
Februari	3-5	10-12	17-19	24-26
Maret	3-5	10-12	17-19	24-26
April	7-9	14-16	21-23	28-30
Mei	5-7	13-15	19-21	26-28
Juni	2-4	9-11	16-18	23-25
Juli	7-9	14-16	21-23	28-30
Agustus	4-6	11-13	18-20	25-27
September	1-3	8-10	15-17	22-24
Oktober	6-8	13-15	20-22	27-29
November	3-5	10-12	17-19	24-26
Desember	1-3	8-10	15-17	22-24

Harga Pelatihan

Offline

Public Training mulai dari 5.000.000 – 7.000.000 perorang
Inhouse Training mulai dari 850.000 perorang

Online

Public Training mulai dari 1.200.000 perorang
Inhouse Training mulai dari 600.000 perorang

Fasilitas Pelatihan

Sertifikat pelatihan
Expert Trainer
Coffee Break 2x
Lunch
Tempat training: minimal hotel bintang 3
Materi pelatihan dalam bentuk hard copy dan juga soft copy
ATK
Backpack exclusive
Jaket eksklusif (souvenir)
Dokumentasi

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